Yuan Yue, chairman of Beijing Dataway Horizon Co Ltd and co-founder of Feimalv, gave a talk on new consumption at the International Business School Suzhou (IBSS) of Xi’an Jiaotong-Liverpool University (XJTLU) on May 30, exploring the significance and future of revolution in consumption together with all the participants.

As a leading expert in consumption and private economy research, Yuan deconstructed the underlying logic of the new consumption wave, illustrating how four key drivers—new consumption groups, new scenarios, new channels and new technologies—converge to drive a sweeping transformation in today’s consumption landscape.

During the roundtable discussion and Q&A session, Yuan and other scholars answered participants’ questions concerning challenges in business transformation, brand operation, and intangible cultural heritage preservation, offering practical advice tailored to Suzhou’s market conditions.

This event served as a prelude to the 2026 New Consumption Industry Development Conference to be held at XJTLU on June 12 under the collaboration of XJTLU and Dataway.

May 30, 2026