On July 29, during the finals of the 6th “Sungent 2034 Cup” Primary School Students’ Football Games (U12), over 1,000 young players from around China visited Harmony Times Square, a landmark in SIP, enjoying a wonderful night experience blending football culture, trendy performances, and other activities.

The world’s largest sky screen at the square looped highlight reels of the football tournament. The main stage featured a dynamic boxing show and performances by the local Harmony ? Flower Season Youth Art Troupe, with young players also stepping up to show their talents.
Dong Lu, a well-known Chinese football commentator and initiator of the Chinese Football Boy training program, joined the event, sharing stories about football and led the crowd in singing the team song of the Chinese Football Boy.

It is learned that, as the exclusive title sponsor of this year’s “2034 Cup” and the operator of Harmony Times Square and a number of real estate projects in SIP, Sungent Group has planned various activities for the young players to experience SIP’s vitality and culture.


July 29, 2026