The first collection of love confessions under SIP’s “I Really Want to Say I Love You” campaign were shown on several huge screens at Harmony Times Square at the same time on May 15, touching the heart of everyone who saw them.

As one of a series of campaigns during SIP’s Sweet Consumption Season, this confession campaign features romantic messages collected from the public through social media platforms. These messages will be looped on the screens till May 24. Visitors who take photos of them and share them online can receive shopping vouchers, flowers, and other gifts.

Concurrently, a sweet story collection campaign is underway, encouraging people to share romantic, heartwarming, or inspiring stories related to SIP. Selected stories will also appear on the screens.

Moreover, a sweet short video competition has been launched, inviting both locals and tourists to capture sweet moments along Jinji Lake with their cameras.

May 17, 2026